Allan from Home Finance Centre approached us to revamp his decade-old website.
We designed a new, responsive website with a focus on converting visitors to leads.
Allan had an existing website, but it had not been maintained since originally built many years ago. He also already had his brand assets, a good idea of his target market, reviews from past customers and a clear list of his services.
We built a brand-new responsive website with WordPress for Allan. We chose WordPress for this project because Allan did not require any complex functionality, and teaching him to maintain the website himself is much easier in this platform.
The new website works across all devices, clearly outlines all of Allan’s services and unique selling proposition, and provides more direct call-to-action points than his previous website.
Allan continues to source most of his business through word of mouth referrals (that’s what happens when you’re great at what you do!) but the new website presents Allan’s business in a way that properly represents his professionalism, and serves as a convenient contact point for people that may already know of and/or be looking for his business.
It was very interesting to learn in-detail about how finance brokers work and what makes their clients tick. Allan is a great person to work with and has a killer sense of humour. We’re wrapped to have helped Allan become more accessible online.