Forcett Fine Foods

Forcett Fine Foods

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We helped Forcett Fine Foods develop a new brand and website that positions their premium, Tasmanian artisan products on the world stage.

Forcett Fine Foods was an existing business that produced beautiful, award-winning products, but was let down by it’s lack of coordinated branding and lack of online presence. We were provided a brief that explained the background of the business and a clear outline of what they expected from their new brand.

We worked with design professionals to create a brand which fit the requirements in the brief. One of these requirements was to implement Tasmanian features into the logo. We did this by implementing kunanyi/Mt Wellington and the Derwent River into the iconography. This included designing labels for all products in the FFF lineup.

Once the brand and product labels were out of the way, we got to work on the website. Using WooCommerce, we built a simple online storefront allowing customers to have award-winning Tasmanian seafood smallgoods shipped to their door, anywhere in Australia.

Forcett Fine Foods now has a consistent brand, with a range of products that are clearly identifiable and recognisable on supermarket shelves. Additionally, they can now sell their products online across Australia thanks to their new website.

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